Maybe She's Born with It....

I just discovered something yesterday - the meaning behind a casual marketing slogan that I have never truly paid attention to. Countless times this simple sentence has washed over me while watching television: "Maybe she's born with it; maybe it's Maybelline." Do you know what that means? I didn't. Until now. But I will inform you.

The ad begins with an image of a beautiful woman. She's all made up and looking at the camera, communicating something like, "I haven't eaten at Burger King in 13 years...and I had a twizzler for lunch." And of course, her hair is blowing in the wind....which to be honest, I've never really understood. Why are all these models congregating in places where there are gusts of wind. How is all that wind getting indoors? Did someone leave a door open? And furthermore, does wind-blown hair make you want to purchase lipstick? Apparently.

And then the voice-over: "Maybe she's born with it." Now, here is the first question that this is intended to raise: "Maybe this person is naturally beautiful." Maybe she was born looking like this. Maybe. But just maybe. The second sentence, however, clearly answers that question...."Naaaah. Maybe it's Maybelline."

She's not naturally beautiful; it's the make up. Here is some atrocious baglady that we pulled off the streets. But slap a little Maybelline on her and - ta da!! You have a wind-blown, pimple-less star!!

Is she born with it? No way. It's the Maybelline.