I love walking down the cereal aisle at the local grocers. It brings back so many memories of a childhood long ago when I actually ate rainbow-colored, sugar-frosted, freezer-dried marshmallows for breakfast. So any stroll down the cereal aisle is a casual stroll down memory lane.
My trip to the grocers yesterday had an impact on me, however. I saw a new kind of cereal out - Double Chocolate Cookie Crisp. Think about that for a second. Double Chocolate Cookie Crisp. This is the new and improved version of the otherwise famous "Cookie Crisp." The original version was simply a bowlful of minature chocolate chip cookies. That is already pretty shocking. You're feeding your kids a bowlful of cookies for breakfast. That can't be good. And the brilliant minds over at General Mills decided to step-it-up, as it were, and make a new and improved version. But no, they didn't come out with "Cookie Crisp: Whole Wheat Cookie Dough!!" or simply "Crisp: Where are the Cookies??" or "Wheat Crisp." No, they said, "Let's stuff more chocolate and sugar into our cereal that is already a bowlful of chocolate chip cookies. Double Chocolate Cookie Crisp? Seriously people. Why don't you feed your kid a couple of Snicker bars for breakfast. Or just let them have a few spoonfuls from the sugar jar. The kid who eats a bowl of doubly dipped chocolate chocolate chip cookies for breakfast is going to need medication to stabilize him for the first few hours of his day and will then need more medication to get him through his pending debilitating sugar crash. Do we really need "Cookie Crisp" to be "Double Chocolate??" Seriously, people.
http://www.generalmills.com/stream_image.aspx?rid=15614
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3 comments:
you need to blog more
I bet a cereal called "Health In A Bowl" would really sell, as long as it had chocolate and marshmallows in it. You know you have to get the kids into it somehow.
Double-Fudgey Uncooked Pork Crisps
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