Yesterday I popped into Starbucks to “get caffeinated” and “get some work done.” And as is my custom, I ordered a small cup of coffee “for here” (you get free refills if they put it in the ceramic “for here” mug). But I didn’t order it correctly. Again. I ordered a “small” cup. And of course, no “small” cup exists. They have “tall” cups. Tall for small. Grande for medium. And Venti for large.
Now, Starbucks is not a new company. They’ve been around a while. And I still don’t get their measuring system. I have to look up and scan their menu every time to make sure I’m ordering the right size by using the right language. My thought is – If I’m not getting it yet, other people aren’t either. Starbucks, it is time to change your stupid measuring system and adopt the normal language of small, medium, large.
Everyone knows “Grande” means large. But not here. Here - Grande means medium.
Everyone knows "Tall" means big. But not here. Here - Tall is the shortest.
No one knows what "Venti" means.
They should have made Venti be the small, Tall be the medium, and Grande the large. That at least has some rhyme or reason (and rhythm) to it.
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Unbeknownst to many, Starbucks in fact has a 4th size; "Short" which is in fact their smallest size. Having four sizes eliminates the ability of using the conventional; small, medium, and large paradigm. Sure you could have smaller, small, medium, and large....but why not small, medium, mediumer, and large? Too many possible combinations -hence a system that makes sense to nobody.
Venti is 20 in Italian, and reflects that the venti size is 20 oz. That still doesn't make their sizing system usable. Oh starbucks.
Laurie Sapp
If I were a size at Starbucks I would probably be a "short". But, If I had my choice I would be a Grande (with one of those funny accent marks over the final "e" of the Grande). Also, when you ordered me you would have to roll the "r" in Grande (with the accent mark over the final "e").
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